Basic Attention Token, or BAT, aims to disrupt how online advertising works. BAT’s creators introduced the Brave browser, which anonymously monitors user web activity and allows them to pay publishers in BAT as they engage with content. In return, the Brave browser blocks all third party ads and web trackers. Eventually, the Brave browser will allow advertisers to pay users directly in BAT in exchange for viewing their ads. BAT’s creators also plan on making BAT compatible with other popular web browsers.
- Project website: https://basicattentiontoken.org/
- Twitter handle: @AttentionToken